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    <title>topic Re: [WEBINAR] Advertising Cloud Skill Builder: Activate &amp; Measure Impact on Connected TV with Adobe Advertising Cloud in Adobe Advertising Cloud Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318565#M228</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hi Team,&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Here are my answers:&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;Question 1.&amp;nbsp; 6 Seconds&lt;/P&gt;&lt;P style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;Question 2. Cost per unique reach&lt;/P&gt;&lt;P style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;Question 3. Guaranteed&lt;/P&gt;&lt;P style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;Question 4.&amp;nbsp; Reach and Frequency Analysis&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Thu, 29 Aug 2019 07:45:47 GMT</pubDate>
    <dc:creator>Raghu_Adobe</dc:creator>
    <dc:date>2019-08-29T07:45:47Z</dc:date>
    <item>
      <title>[WEBINAR] Advertising Cloud Skill Builder: Activate &amp; Measure Impact on Connected TV with Adobe Advertising Cloud</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318560#M223</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P align="center" style="text-align: center;"&gt;&lt;SPAN style="font-family: tahoma, arial, helvetica, sans-serif;"&gt;&lt;SPAN style="font-size: 18pt;"&gt;The rise of Over the Top video consumed via streaming platforms is a large growth area across the APAC region as more users watch long form content when they want through apps, rather than linear devices. In Australia, this is &lt;/SPAN&gt;&lt;SPAN style="font-size: 24px;"&gt;cataloged&lt;/SPAN&gt;&lt;SPAN style="font-size: 18pt;"&gt; by the rapid rise of Connected TV, while in Asia, the majority of this consumption is on mobile..&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P align="center" style="text-align: center;"&gt;&lt;SPAN style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P style="text-align: center;"&gt;&lt;SPAN style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;"&gt;&amp;nbsp; Tune in to this webinar to understand the state of Video Market and how Adobe Advertising Cloud can help you deliver a great experience&amp;nbsp; in your video buys.&lt;/SPAN&gt;&lt;/P&gt;&lt;P style="text-align: center;"&gt;&lt;/P&gt;&lt;P style="text-align: center;"&gt;&lt;SPAN style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 36pt;"&gt;&lt;A href="https://connectedtv.experienceleague.adobeevents.com/"&gt;REGISTER&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Mon, 29 Jul 2019 08:52:32 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318560#M223</guid>
      <dc:creator>TanmayMathur</dc:creator>
      <dc:date>2019-07-29T08:52:32Z</dc:date>
    </item>
    <item>
      <title>Re: [WEBINAR] Advertising Cloud Skill Builder: Activate &amp; Measure Impact on Connected TV with Adobe Advertising Cloud</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318561#M224</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;H1&gt;Take part in this quiz to win up-to $25 from Adobe! Post your answers on this thread. &lt;/H1&gt;&lt;H1&gt;&lt;/H1&gt;&lt;H1&gt;QUIZ&lt;/H1&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN lang="EN-GB" style="font-family: 'Adobe Clean',sans-serif;"&gt;Q1. Which of the following ad lengths would not work in a long form OTT environment?&lt;/SPAN&gt;&lt;/P&gt;&lt;OL&gt;&lt;LI&gt;&lt;SPAN style="font-family: 'Adobe Clean', sans-serif;"&gt;6 Seconds&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-family: 'Adobe Clean', sans-serif;"&gt;15 Seconds&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-family: 'Adobe Clean', sans-serif;"&gt;30 Seconds &lt;/SPAN&gt;&lt;/LI&gt;&lt;/OL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN lang="EN-GB" style="font-family: 'Adobe Clean',sans-serif;"&gt;&lt;SPAN lang="EN-GB" style="font-family: 'Adobe Clean',sans-serif;"&gt;Q2. Which of the following is a good measurement of incremental reach?&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;OL&gt;&lt;LI&gt;&lt;SPAN lang="EN-GB" style="font-family: 'Adobe Clean',sans-serif;"&gt;&lt;SPAN lang="EN-GB" style="font-family: 'Adobe Clean',sans-serif;"&gt;Cost per completed view&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-family: 'Adobe Clean', sans-serif;"&gt;Cost per Viewable Impression&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-family: 'Adobe Clean', sans-serif;"&gt;Cost per Unique&lt;/SPAN&gt;&lt;/LI&gt;&lt;/OL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN lang="EN-GB" style="font-family: 'Adobe Clean',sans-serif;"&gt;Q3. What is the best buying method to ensure you can apply data on your video campaigns?&lt;/SPAN&gt;&lt;/P&gt;&lt;OL&gt;&lt;LI&gt;&lt;SPAN style="font-family: 'Adobe Clean', sans-serif;"&gt;Direct Tag&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-family: 'Adobe Clean', sans-serif;"&gt;Guaranteed &lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-family: 'Adobe Clean', sans-serif;"&gt;Non-Guaranteed&lt;/SPAN&gt;&lt;/LI&gt;&lt;/OL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN lang="EN-GB" style="font-family: 'Adobe Clean',sans-serif;"&gt;&lt;SPAN lang="EN-SG" style="font-family: 'Adobe Clean',sans-serif;"&gt;Q4. What strategy you could apply to evaluate consideration?&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;OL&gt;&lt;LI&gt;&lt;SPAN style="font-family: 'Adobe Clean', sans-serif;"&gt;Reach &amp;amp; Frequency Analysis&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-family: 'Adobe Clean', sans-serif;"&gt;Digital Conversion Analysis&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-family: 'Adobe Clean', sans-serif;"&gt;Attitudinal Surveys&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-family: 'Adobe Clean', sans-serif;"&gt;Strategic Target benchmarks&lt;/SPAN&gt;&lt;/LI&gt;&lt;/OL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Thu, 29 Aug 2019 06:36:45 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318561#M224</guid>
      <dc:creator>TanmayMathur</dc:creator>
      <dc:date>2019-08-29T06:36:45Z</dc:date>
    </item>
    <item>
      <title>Re: [WEBINAR] Advertising Cloud Skill Builder: Activate &amp; Measure Impact on Connected TV with Adobe Advertising Cloud</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318562#M225</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;&lt;SPAN lang="EN-GB" style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;Q1. Which of the following ad lengths would not work in a long form OTT environment?&lt;/SPAN&gt;&lt;/P&gt;&lt;OL style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;&lt;LI&gt;&lt;SPAN style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;6 Seconds&lt;/SPAN&gt;&lt;/LI&gt;&lt;/OL&gt;&lt;P&gt;&lt;SPAN style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt; &lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;&lt;SPAN lang="EN-GB" style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;Q2. Which of the following is a good measurement of incremental reach?&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;OL style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;&lt;LI&gt;&lt;SPAN style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;Cost per Unique&lt;/SPAN&gt;&lt;/LI&gt;&lt;/OL&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt; &lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;&lt;SPAN lang="EN-GB" style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;Q3. What is the best buying method to ensure you can apply data on your video campaigns?&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;OL style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;&lt;LI&gt;&lt;SPAN style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;Direct Tag&lt;/SPAN&gt;&lt;/LI&gt;&lt;/OL&gt;&lt;P&gt;&lt;SPAN style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt; &lt;/SPAN&gt;&lt;SPAN style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;&lt;SPAN lang="EN-GB" style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;&lt;SPAN lang="EN-SG" style="font-weight: inherit; font-style: inherit;"&gt;Q4. What strategy you could apply to evaluate consideration?&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;OL style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;&lt;LI&gt;&lt;SPAN style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;Reach &amp;amp; Frequency Analysis&lt;/SPAN&gt;&lt;/LI&gt;&lt;/OL&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Thu, 29 Aug 2019 06:51:48 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318562#M225</guid>
      <dc:creator>varunr40033127</dc:creator>
      <dc:date>2019-08-29T06:51:48Z</dc:date>
    </item>
    <item>
      <title>Re: [WEBINAR] Advertising Cloud Skill Builder: Activate &amp; Measure Impact on Connected TV with Adobe Advertising Cloud</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318563#M226</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Q1 -&amp;nbsp; &lt;SPAN style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;30 Seconds&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;Q2- &lt;/SPAN&gt;&lt;SPAN style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;Cost per Viewable Impression&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;Q3 - Direct Tag&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;Q4: R&lt;/SPAN&gt;&lt;SPAN style="font-weight: inherit; font-style: inherit; font-family: 'Adobe Clean', sans-serif;"&gt;each &amp;amp; Frequency Analysis&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Thu, 29 Aug 2019 06:53:41 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318563#M226</guid>
      <dc:creator>kamaljeetk69606</dc:creator>
      <dc:date>2019-08-29T06:53:41Z</dc:date>
    </item>
    <item>
      <title>Re: [WEBINAR] Advertising Cloud Skill Builder: Activate &amp; Measure Impact on Connected TV with Adobe Advertising Cloud</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318564#M227</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Q1.&amp;nbsp; 6 Seconds&lt;/P&gt;&lt;P&gt;Q2. Cost per unique reach&lt;/P&gt;&lt;P&gt;Q3. Guaranteed&lt;/P&gt;&lt;P&gt;Q4.&amp;nbsp; Reach and Frequency Analysis&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Thu, 29 Aug 2019 06:54:49 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318564#M227</guid>
      <dc:creator>dvrsmk</dc:creator>
      <dc:date>2019-08-29T06:54:49Z</dc:date>
    </item>
    <item>
      <title>Re: [WEBINAR] Advertising Cloud Skill Builder: Activate &amp; Measure Impact on Connected TV with Adobe Advertising Cloud</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318565#M228</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;Hi Team,&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;Here are my answers:&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;Question 1.&amp;nbsp; 6 Seconds&lt;/P&gt;&lt;P style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;Question 2. Cost per unique reach&lt;/P&gt;&lt;P style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;Question 3. Guaranteed&lt;/P&gt;&lt;P style="font-size: 16px; font-family: adobe-clean, 'Helvetica Neue', Arial, sans-serif; color: #333333;"&gt;Question 4.&amp;nbsp; Reach and Frequency Analysis&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Thu, 29 Aug 2019 07:45:47 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318565#M228</guid>
      <dc:creator>Raghu_Adobe</dc:creator>
      <dc:date>2019-08-29T07:45:47Z</dc:date>
    </item>
    <item>
      <title>Re: [WEBINAR] Advertising Cloud Skill Builder: Activate &amp; Measure Impact on Connected TV with Adobe Advertising Cloud</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318566#M229</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Helvetica Neue'; color: #333333;"&gt;Question 1.&amp;nbsp; 6 Seconds&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Helvetica Neue'; color: #333333;"&gt;Question 2. Cost per unique reach&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Helvetica Neue'; color: #333333;"&gt;Question 3. Guaranteed&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Helvetica Neue'; color: #333333;"&gt;Question 4.&amp;nbsp; Reach and Frequency Analysis&lt;/SPAN&gt;&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Thu, 29 Aug 2019 08:00:12 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/webinar-advertising-cloud-skill-builder-activate-measure-impact/m-p/318566#M229</guid>
      <dc:creator>tusharkapoor</dc:creator>
      <dc:date>2019-08-29T08:00:12Z</dc:date>
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