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    <title>topic Learn more about Advertising Cloud @ Adobe Summit 2018! in Adobe Advertising Cloud Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/learn-more-about-advertising-cloud-adobe-summit-2018/m-p/301398#M200</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Adobe Summit is here! Registration for seats in sessions is filling up quickly. If you’re an Advertiser or a Digital Marketer and are having doubts on deciding on your schedule, below we’ve compiled a list of Adobe Advertising Cloud sessions in Summit 2018. Check them out and you can also come back here with your questions after attending the sessions. &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Tuesday, March 27&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;S706 - Optimizing Paid Search Campaigns with Website Analytics&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=3DA69C05E83A245565191F41D3C81FB6&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;BR /&gt; Manu Malhotra - Associate Delivery Manager – Ad Cloud, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=D06885D483614E8345212CC9BEA3D316&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Tucker Christiansen - Analytics Integration Manager, Ad Cloud, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Today, marketers are often overwhelmed with disparate data sources. However, Adobe's integration between Advertising Cloud and Analytics Cloud offers marketers a streamlined solution for leveraging Analytics data to drive increased paid search performance. It also opens the door to deeper analysis and understanding the impact of search. Join us as we walk through benefits of the Advertising Cloud integration with Analytics. In this session you will walk away with actionable tips &amp;amp; tricks to take your search program to the next level!&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Learn how to:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Optimize search campaigns in Advertising Cloud with metrics from Analytics&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Deepen analysis of search performance and impact through Analysis Workspace&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Leverage Analytics segments in Advertising Cloud to target search bidding&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;STRONG&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp; &lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Register - &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6740"&gt;https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6740&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;S801 - Data-driven Advertising: A Single Source of Truth&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=C381CE9954B0BBDB352A33108A629BDB&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;BR /&gt; Ian Monaghan - Product Marketing Manager, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=E58E5296FD228A7DAF082AB485FEBE78&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Ben Hemphill - VP Digital Marketing, Analytics and CRM, Crocs&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Struggling advertisers are overwhelmed with time-consuming manual processes and validation of scattered data sources. In contrast, successful advertisers establish a single source of truth and automate basic repetitive reports. This strategy unites the analytics and advertising teams by making more time for advanced segmentation, scalable personalization, and reliable forecasting. Hear how Adobe’s integration between analytics, media, and third-party partners can accelerate your advertising insights.&lt;BR /&gt; &lt;BR /&gt; Learn about:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;The value when marketers use data to drive advertising strategy&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Different ways marketers can execute tactical audience buys&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;How the power of data and analysis can be applied to other channels&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;This session is relevant to both beginner and advanced marketers. &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Register - &lt;/SPAN&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6401"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6401" target="test_blank"&gt;https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6401&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;S810 - Trending Topics in Advertising&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;BR /&gt; &lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=CA331E80D3199F2FB959BCF0C37744A3&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Toccara Baker - Product Marketing Manager, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;OL style="list-style-type: upper-alpha;"&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Ads.txt, header bidding, supply path optimization, people-based targeting, GDPR. The advertising technology industry is rapidly changing as is the technology that powers it. As advertisers struggle to keep up with our industry's "latest hot topic," we aim to help them understand the impact of each issue on their marketing strategy and objectives. Join us for a candid discussion on the latest trending topics, what they mean for brands and agencies, and how Adobe is building technology to address each one. &lt;/SPAN&gt;&lt;/LI&gt;&lt;/OL&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Learn about:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;The value and limitations of the ads.txt initiative&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;How complete value chain transparency will be achieved&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;How header bidding and first-price auctions can affect your strategy&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;This session is relevant to all marketers.&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Register - &lt;/SPAN&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6670"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6670" target="test_blank"&gt;https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6670&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Wednesday, March 28&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;S806 - The Art and Science of Personalized Ad Experiences&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=D323BBA19CDB4B096380AC12F09053FD&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;BR /&gt; Justin Merickel - VP, Advertising Cloud, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=700E2B23361F1D3BCB64A03DF7818E09&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Ericka Carr , MGM Resorts&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;You bought the ad space, and now it's time to show an ad. Decisions made in that micro-second can be the difference between a successful and unsuccessful campaign—the creative the customer interacts with affects the perception of your brand. Learn how Adobe delivers data-driven, personalized campaigns, and hear about Adobe’s vision for collaborative tools to empower creative and marketing teams to deliver engaging customer experiences.&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Learn about:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;The role of data-driven creative strategies&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;How brands have personalized their creatives&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Adobe’s vision for seamless integrations between creative and marketing tools &lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;This session is for all marketers. &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Register - &lt;/SPAN&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6668"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6668" target="test_blank"&gt;https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6668&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;S805 - AI in Search: What Does It Mean for Advertisers?&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=F24F9E4EBE9356971794B5C8C4D7BCEC&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Pete Kluge - Group Product Marketing Manager, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=FAB5C0744305385A095E390DD8A780F0&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Billy Chambers - Senior Digital Marketing Manager, Crocs, Inc.&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Search advertising is complex. Marketers navigate billions of data points, thousands of keywords, and dimensional data like audience, device, geography and time. With increasing data, audiences and inventory sources there are staggering amounts of decisions to be made, too complex for humans to drive optimal performance. Artificial intelligence (AI) helps solve these challenges.&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Hear about:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;The evolution of search advertising from rules-based to AI powered optimization&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;How AI &amp;amp; ML solve complex search advertiser challenges&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;How Adobe Sensei powers Ad Cloud Search&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;This session is for Search advertisers and digital marketers in all industries.&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Register - &lt;/SPAN&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6668"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6668" target="test_blank"&gt;https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6668&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Thursday, March 29&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;S808 - Choosing a DSP Partner&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=3420C3C55C3F6703B964DE9E15FF6808&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Hosana Thomas - Manager, Product Marketing, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=AB3AE08ECEDE38BD6B84E77887CDC0D7&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Lana Silva - Senior Account Manager, Proof of Concepts, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=141CE4CF8E53F4870C257D9DC96C22BB&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Adam Allamar - Sr. Marketing Director - Head of Digital Acquisition at Barclays, Barclays&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Today’s consumers don’t have linear journeys. Technology has both advanced and fragmented in where and how people consume media. This evolution places increasing pressure on marketers to hone in on more holistic advertising strategies to plan, buy, measure, and optimize media investments in a way that more closely resembles the fluid nature and consumption habits of their audience. Hear how brand marketing execs have embarked on this journey, how they navigated external challenges and overcame internal obstacles.&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Learn how:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Consumption changes affect marketers' single view of their consumers&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Achieving a truly holistic advertising strategy can be accomplished&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Activation, planning, and measurement is simplified by programmatic software&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; This session is for all marketers.&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Register - &lt;/SPAN&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6144"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6144" target="test_blank"&gt;https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6144&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Tue, 13 Mar 2018 10:01:49 GMT</pubDate>
    <dc:creator>Sukrity_Wadhwa</dc:creator>
    <dc:date>2018-03-13T10:01:49Z</dc:date>
    <item>
      <title>Learn more about Advertising Cloud @ Adobe Summit 2018!</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/learn-more-about-advertising-cloud-adobe-summit-2018/m-p/301398#M200</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Adobe Summit is here! Registration for seats in sessions is filling up quickly. If you’re an Advertiser or a Digital Marketer and are having doubts on deciding on your schedule, below we’ve compiled a list of Adobe Advertising Cloud sessions in Summit 2018. Check them out and you can also come back here with your questions after attending the sessions. &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Tuesday, March 27&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;S706 - Optimizing Paid Search Campaigns with Website Analytics&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=3DA69C05E83A245565191F41D3C81FB6&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;BR /&gt; Manu Malhotra - Associate Delivery Manager – Ad Cloud, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=D06885D483614E8345212CC9BEA3D316&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Tucker Christiansen - Analytics Integration Manager, Ad Cloud, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Today, marketers are often overwhelmed with disparate data sources. However, Adobe's integration between Advertising Cloud and Analytics Cloud offers marketers a streamlined solution for leveraging Analytics data to drive increased paid search performance. It also opens the door to deeper analysis and understanding the impact of search. Join us as we walk through benefits of the Advertising Cloud integration with Analytics. In this session you will walk away with actionable tips &amp;amp; tricks to take your search program to the next level!&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Learn how to:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Optimize search campaigns in Advertising Cloud with metrics from Analytics&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Deepen analysis of search performance and impact through Analysis Workspace&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Leverage Analytics segments in Advertising Cloud to target search bidding&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;STRONG&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&amp;nbsp; &lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Register - &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6740"&gt;https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6740&lt;/A&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 11.0pt; font-family: 'Calibri',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;S801 - Data-driven Advertising: A Single Source of Truth&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=C381CE9954B0BBDB352A33108A629BDB&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;BR /&gt; Ian Monaghan - Product Marketing Manager, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=E58E5296FD228A7DAF082AB485FEBE78&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Ben Hemphill - VP Digital Marketing, Analytics and CRM, Crocs&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Struggling advertisers are overwhelmed with time-consuming manual processes and validation of scattered data sources. In contrast, successful advertisers establish a single source of truth and automate basic repetitive reports. This strategy unites the analytics and advertising teams by making more time for advanced segmentation, scalable personalization, and reliable forecasting. Hear how Adobe’s integration between analytics, media, and third-party partners can accelerate your advertising insights.&lt;BR /&gt; &lt;BR /&gt; Learn about:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;The value when marketers use data to drive advertising strategy&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Different ways marketers can execute tactical audience buys&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;How the power of data and analysis can be applied to other channels&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;This session is relevant to both beginner and advanced marketers. &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Register - &lt;/SPAN&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6401"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6401" target="test_blank"&gt;https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6401&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;S810 - Trending Topics in Advertising&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;BR /&gt; &lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=CA331E80D3199F2FB959BCF0C37744A3&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Toccara Baker - Product Marketing Manager, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;OL style="list-style-type: upper-alpha;"&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Ads.txt, header bidding, supply path optimization, people-based targeting, GDPR. The advertising technology industry is rapidly changing as is the technology that powers it. As advertisers struggle to keep up with our industry's "latest hot topic," we aim to help them understand the impact of each issue on their marketing strategy and objectives. Join us for a candid discussion on the latest trending topics, what they mean for brands and agencies, and how Adobe is building technology to address each one. &lt;/SPAN&gt;&lt;/LI&gt;&lt;/OL&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Learn about:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;The value and limitations of the ads.txt initiative&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;How complete value chain transparency will be achieved&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;How header bidding and first-price auctions can affect your strategy&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;This session is relevant to all marketers.&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Register - &lt;/SPAN&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6670"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6670" target="test_blank"&gt;https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6670&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Wednesday, March 28&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;S806 - The Art and Science of Personalized Ad Experiences&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=D323BBA19CDB4B096380AC12F09053FD&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;BR /&gt; Justin Merickel - VP, Advertising Cloud, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=700E2B23361F1D3BCB64A03DF7818E09&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Ericka Carr , MGM Resorts&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;You bought the ad space, and now it's time to show an ad. Decisions made in that micro-second can be the difference between a successful and unsuccessful campaign—the creative the customer interacts with affects the perception of your brand. Learn how Adobe delivers data-driven, personalized campaigns, and hear about Adobe’s vision for collaborative tools to empower creative and marketing teams to deliver engaging customer experiences.&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Learn about:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;The role of data-driven creative strategies&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;How brands have personalized their creatives&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Adobe’s vision for seamless integrations between creative and marketing tools &lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;This session is for all marketers. &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Register - &lt;/SPAN&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6668"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6668" target="test_blank"&gt;https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6668&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;S805 - AI in Search: What Does It Mean for Advertisers?&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=F24F9E4EBE9356971794B5C8C4D7BCEC&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Pete Kluge - Group Product Marketing Manager, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=FAB5C0744305385A095E390DD8A780F0&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Billy Chambers - Senior Digital Marketing Manager, Crocs, Inc.&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Search advertising is complex. Marketers navigate billions of data points, thousands of keywords, and dimensional data like audience, device, geography and time. With increasing data, audiences and inventory sources there are staggering amounts of decisions to be made, too complex for humans to drive optimal performance. Artificial intelligence (AI) helps solve these challenges.&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Hear about:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;The evolution of search advertising from rules-based to AI powered optimization&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;How AI &amp;amp; ML solve complex search advertiser challenges&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;How Adobe Sensei powers Ad Cloud Search&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;This session is for Search advertisers and digital marketers in all industries.&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Register - &lt;/SPAN&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6668"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6668" target="test_blank"&gt;https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6668&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Thursday, March 29&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;S808 - Choosing a DSP Partner&lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=3420C3C55C3F6703B964DE9E15FF6808&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Hosana Thomas - Manager, Product Marketing, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=AB3AE08ECEDE38BD6B84E77887CDC0D7&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Lana Silva - Senior Account Manager, Proof of Concepts, Adobe&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/speakerDetail.ww?PERSON_ID=141CE4CF8E53F4870C257D9DC96C22BB&amp;amp;tclass=popup"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Adam Allamar - Sr. Marketing Director - Head of Digital Acquisition at Barclays, Barclays&lt;/SPAN&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/STRONG&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Today’s consumers don’t have linear journeys. Technology has both advanced and fragmented in where and how people consume media. This evolution places increasing pressure on marketers to hone in on more holistic advertising strategies to plan, buy, measure, and optimize media investments in a way that more closely resembles the fluid nature and consumption habits of their audience. Hear how brand marketing execs have embarked on this journey, how they navigated external challenges and overcame internal obstacles.&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Learn how:&lt;/SPAN&gt;&lt;/P&gt;&lt;UL&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Consumption changes affect marketers' single view of their consumers&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Achieving a truly holistic advertising strategy can be accomplished&lt;/SPAN&gt;&lt;/LI&gt;&lt;LI&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Activation, planning, and measurement is simplified by programmatic software&lt;/SPAN&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; This session is for all marketers.&lt;/SPAN&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;Register - &lt;/SPAN&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6144"&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;A href="https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6144" target="test_blank"&gt;https://adobesummit.lanyonevents.com/2018/connect/sessionDetail.ww?SESSION_ID=6144&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;SPAN style="font-size: 12.0pt; font-family: 'Adobe Clean',sans-serif;"&gt; &lt;/SPAN&gt;&lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Tue, 13 Mar 2018 10:01:49 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/learn-more-about-advertising-cloud-adobe-summit-2018/m-p/301398#M200</guid>
      <dc:creator>Sukrity_Wadhwa</dc:creator>
      <dc:date>2018-03-13T10:01:49Z</dc:date>
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