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    <title>topic Adobe Advertising Cloud named a leader in Forrester’s Omnichannel Demand-Side Platforms report in Adobe Advertising Cloud Discussions</title>
    <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/adobe-advertising-cloud-named-a-leader-in-forrester-s/m-p/288045#M188</link>
    <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;More and more often, we hear marketers who work with multiple advertising-technology vendors, complaining about how difficult it is for them to reconcile disparate platforms and efficiently manage their ad-spend across channels. According to the latest Adobe Digital Insights (ADI) “&lt;A href="https://www.slideshare.net/adobe/digital-advertising-report-2017" rel="noopener noreferrer" target="_blank"&gt;Digital Advertising Report 2017&lt;/A&gt;,” 41 percent of marketers work with three or more media-buying platforms, three or more media-planning platforms, and three or more analytics platforms. All these platforms make it operationally challenging for advertisers to manage their audiences’ reaches, de-duplicate conversions in reporting, and efficiently plan their ad budgets across channels and devices.&lt;/P&gt;&lt;P&gt;Many advertisers are realizing that they need fully integrated, cross-channel, media-buying platforms as part of their ad-tech stacks — one platform to rule them all, with unparalleled access to all paid advertising channels.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Adobe Advertising Cloud — One Platform to Rule Them All.&lt;/STRONG&gt;&lt;BR /&gt;&lt;A href="https://www.adobe.com/advertising-cloud.html" rel="noopener noreferrer" target="_blank"&gt;Adobe Advertising Cloud&lt;/A&gt; is the first independent, end-to-end platform that unifies lower-funnel performance tactics, such as search and display, with upper-funnel brand tactics like video and TV.&lt;/P&gt;&lt;P&gt;Combining the capabilities of &lt;A href="http://www.adobe.com/advertising-cloud/media-optimizer.html" rel="noopener noreferrer" target="_blank"&gt;Adobe Media Optimizer&lt;/A&gt; with those of &lt;A href="http://news.adobe.com/press-release/corporate/adobe-completes-acquisition-tubemogul" rel="noopener noreferrer" target="_blank"&gt;recently acquired TubeMogul&lt;/A&gt; — a &lt;A href="https://www.forrester.com/report/The+Forrester+Wave+Video+Advertising+DemandSide+Platforms+Q4+2015/-/E-RES113501?_ga=2.94822812.1262216611.1495816767-732199103.1495816709" rel="noopener noreferrer" target="_blank"&gt;leader&lt;/A&gt; in “The Forrester Wave™: Video Advertising Demand-Side Platforms, Q4 2015 Report” — Adobe Advertising Cloud was named a leader in “&lt;A href="http://www.adobe.com/modal-offers/forrester-omnichannel-dsp-q2-2017.html" rel="noopener noreferrer" target="_blank"&gt;The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017 Report&lt;/A&gt;,” achieving the highest score possible in product strategy (5 out of 5) and the top score in digital-ecosystem footprint (4 out of 5) criteria.&lt;/P&gt;&lt;P&gt;The TubeMogul acquisition was pivotal in fulfilling Adobe’s vision for being the industry’s first omnichannel media-buying platform, as the report notes that “Adobe Advertising Cloud is the only vendor that has gained access to all paid advertising channels.”&lt;/P&gt;&lt;P&gt;&lt;A href="https://blogs.adobe.com/digitalmarketing/wp-content/uploads/2017/06/Internal-Image-Adobe-Advertising-Cloud-named-a-leader-in-Forrester%E2%80%99s-Omnichannel-Demand-Side-Platforms-report.png"&gt;&lt;IMG alt="" class="jive-image alignnone size-full wp-image-40828" height="411" src="https://blogs.adobe.com/digitalmarketing/wp-content/uploads/2017/06/Internal-Image-Adobe-Advertising-Cloud-named-a-leader-in-Forrester%E2%80%99s-Omnichannel-Demand-Side-Platforms-report.png" width="858" /&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Complete Integrated Stack for Delivering Ad Experiences Across Channels.&lt;/STRONG&gt;&lt;BR /&gt; Adobe Advertising Cloud reaches audiences with dynamic creative that delivers personalized ad experiences to end users — regardless of where they consume content. The Adobe Advertising Cloud has a native integration with the &lt;A href="http://www.adobe.com/data-analytics-cloud.html" rel="noopener noreferrer" target="_blank"&gt;Adobe Analytics Cloud&lt;/A&gt;, empowering marketers to activate audience segments from &lt;A href="http://www.adobe.com/data-analytics-cloud/analytics.html" rel="noopener noreferrer" target="_blank"&gt;Adobe Audience Manager&lt;/A&gt; and &lt;A href="http://www.adobe.com/data-analytics-cloud/analytics.html" rel="noopener noreferrer" target="_blank"&gt;Adobe Analytics&lt;/A&gt; as well as from more than 40 industry-leading, third-party data providers.&lt;/P&gt;&lt;P&gt;We are excited to see &lt;A href="https://www.adobe.com/advertising-cloud.html" rel="noopener noreferrer" target="_blank"&gt;Adobe Advertising Cloud&lt;/A&gt; designated as a leader, and we believe this recognition further validates our position as the industry’s only end-to-end platform for full-funnel ad-buying.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;source: &lt;A href="https://blogs.adobe.com/digitalmarketing/advertising/adobe-advertising-cloud-named-leader-forresters-omnichannel-demand-side-platforms-report/" title="https://blogs.adobe.com/digitalmarketing/advertising/adobe-advertising-cloud-named-leader-forresters-omnichannel-demand-side-platforms-report/"&gt;Adobe Advertising Cloud named a leader in Forrester’s Omnichannel Demand-Side Platforms report | Adobe&lt;/A&gt; &lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
    <pubDate>Mon, 05 Jun 2017 10:57:05 GMT</pubDate>
    <dc:creator>Singh_Jagpreet</dc:creator>
    <dc:date>2017-06-05T10:57:05Z</dc:date>
    <item>
      <title>Adobe Advertising Cloud named a leader in Forrester’s Omnichannel Demand-Side Platforms report</title>
      <link>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/adobe-advertising-cloud-named-a-leader-in-forrester-s/m-p/288045#M188</link>
      <description>&lt;HTML&gt;&lt;HEAD&gt;&lt;/HEAD&gt;&lt;BODY&gt;&lt;P&gt;More and more often, we hear marketers who work with multiple advertising-technology vendors, complaining about how difficult it is for them to reconcile disparate platforms and efficiently manage their ad-spend across channels. According to the latest Adobe Digital Insights (ADI) “&lt;A href="https://www.slideshare.net/adobe/digital-advertising-report-2017" rel="noopener noreferrer" target="_blank"&gt;Digital Advertising Report 2017&lt;/A&gt;,” 41 percent of marketers work with three or more media-buying platforms, three or more media-planning platforms, and three or more analytics platforms. All these platforms make it operationally challenging for advertisers to manage their audiences’ reaches, de-duplicate conversions in reporting, and efficiently plan their ad budgets across channels and devices.&lt;/P&gt;&lt;P&gt;Many advertisers are realizing that they need fully integrated, cross-channel, media-buying platforms as part of their ad-tech stacks — one platform to rule them all, with unparalleled access to all paid advertising channels.&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Adobe Advertising Cloud — One Platform to Rule Them All.&lt;/STRONG&gt;&lt;BR /&gt;&lt;A href="https://www.adobe.com/advertising-cloud.html" rel="noopener noreferrer" target="_blank"&gt;Adobe Advertising Cloud&lt;/A&gt; is the first independent, end-to-end platform that unifies lower-funnel performance tactics, such as search and display, with upper-funnel brand tactics like video and TV.&lt;/P&gt;&lt;P&gt;Combining the capabilities of &lt;A href="http://www.adobe.com/advertising-cloud/media-optimizer.html" rel="noopener noreferrer" target="_blank"&gt;Adobe Media Optimizer&lt;/A&gt; with those of &lt;A href="http://news.adobe.com/press-release/corporate/adobe-completes-acquisition-tubemogul" rel="noopener noreferrer" target="_blank"&gt;recently acquired TubeMogul&lt;/A&gt; — a &lt;A href="https://www.forrester.com/report/The+Forrester+Wave+Video+Advertising+DemandSide+Platforms+Q4+2015/-/E-RES113501?_ga=2.94822812.1262216611.1495816767-732199103.1495816709" rel="noopener noreferrer" target="_blank"&gt;leader&lt;/A&gt; in “The Forrester Wave™: Video Advertising Demand-Side Platforms, Q4 2015 Report” — Adobe Advertising Cloud was named a leader in “&lt;A href="http://www.adobe.com/modal-offers/forrester-omnichannel-dsp-q2-2017.html" rel="noopener noreferrer" target="_blank"&gt;The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017 Report&lt;/A&gt;,” achieving the highest score possible in product strategy (5 out of 5) and the top score in digital-ecosystem footprint (4 out of 5) criteria.&lt;/P&gt;&lt;P&gt;The TubeMogul acquisition was pivotal in fulfilling Adobe’s vision for being the industry’s first omnichannel media-buying platform, as the report notes that “Adobe Advertising Cloud is the only vendor that has gained access to all paid advertising channels.”&lt;/P&gt;&lt;P&gt;&lt;A href="https://blogs.adobe.com/digitalmarketing/wp-content/uploads/2017/06/Internal-Image-Adobe-Advertising-Cloud-named-a-leader-in-Forrester%E2%80%99s-Omnichannel-Demand-Side-Platforms-report.png"&gt;&lt;IMG alt="" class="jive-image alignnone size-full wp-image-40828" height="411" src="https://blogs.adobe.com/digitalmarketing/wp-content/uploads/2017/06/Internal-Image-Adobe-Advertising-Cloud-named-a-leader-in-Forrester%E2%80%99s-Omnichannel-Demand-Side-Platforms-report.png" width="858" /&gt;&lt;/A&gt;&lt;/P&gt;&lt;P&gt;&lt;STRONG&gt;Complete Integrated Stack for Delivering Ad Experiences Across Channels.&lt;/STRONG&gt;&lt;BR /&gt; Adobe Advertising Cloud reaches audiences with dynamic creative that delivers personalized ad experiences to end users — regardless of where they consume content. The Adobe Advertising Cloud has a native integration with the &lt;A href="http://www.adobe.com/data-analytics-cloud.html" rel="noopener noreferrer" target="_blank"&gt;Adobe Analytics Cloud&lt;/A&gt;, empowering marketers to activate audience segments from &lt;A href="http://www.adobe.com/data-analytics-cloud/analytics.html" rel="noopener noreferrer" target="_blank"&gt;Adobe Audience Manager&lt;/A&gt; and &lt;A href="http://www.adobe.com/data-analytics-cloud/analytics.html" rel="noopener noreferrer" target="_blank"&gt;Adobe Analytics&lt;/A&gt; as well as from more than 40 industry-leading, third-party data providers.&lt;/P&gt;&lt;P&gt;We are excited to see &lt;A href="https://www.adobe.com/advertising-cloud.html" rel="noopener noreferrer" target="_blank"&gt;Adobe Advertising Cloud&lt;/A&gt; designated as a leader, and we believe this recognition further validates our position as the industry’s only end-to-end platform for full-funnel ad-buying.&lt;/P&gt;&lt;P&gt;&lt;/P&gt;&lt;P&gt;source: &lt;A href="https://blogs.adobe.com/digitalmarketing/advertising/adobe-advertising-cloud-named-leader-forresters-omnichannel-demand-side-platforms-report/" title="https://blogs.adobe.com/digitalmarketing/advertising/adobe-advertising-cloud-named-leader-forresters-omnichannel-demand-side-platforms-report/"&gt;Adobe Advertising Cloud named a leader in Forrester’s Omnichannel Demand-Side Platforms report | Adobe&lt;/A&gt; &lt;/P&gt;&lt;/BODY&gt;&lt;/HTML&gt;</description>
      <pubDate>Mon, 05 Jun 2017 10:57:05 GMT</pubDate>
      <guid>https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/adobe-advertising-cloud-named-a-leader-in-forrester-s/m-p/288045#M188</guid>
      <dc:creator>Singh_Jagpreet</dc:creator>
      <dc:date>2017-06-05T10:57:05Z</dc:date>
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