How to automate data import from GoToWebinar lead to Marketo ?

Hi Paul

There is an integration with Marketo and GoToWebinar where the data will flow between the two systems. You need to add this in Launchpoint in the Admin section.

Here's the Marketo Docs section on it.

This document flows in on how to create the event in GTW and connect it

Hope that helps

Hi Colin,

I think that the second document will help me !

Thank you very much for your help, have a nice day.

Paul

Paul's link should put you on the right track. You still need to come up with a process to manually pull in polls and questions into Marketo if you want that information passed over to Sales. What we do is manually all their poll answers and questions into a single field in the spreadsheet, then upload that to a field called "Marketing Program Notes Import" that's Marketo-only. There is also a Marketo/CRM field called "Marketing Program Notes". You create a smart campaign that appends the info from your import field to your main field (with a date stamp) when the import field is updated. This is also a great practice for any notes field that could be updated multiple times, like a contact form open text field.

The cut off "new values" are

Choice 1: {{system.date}}: {{lead.Marketing Program Notes Import}}

Default: {{lead.Marketing Program Notes}} | {{system.date}}: {{lead.Marketing Program Notes Import}}

Hi Amy,

Thank you very much for your contributions ! I think it will help me for my webinar

Have a good day,

Paul