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Vinay_Kumar
Community Advisor
Vinay_KumarCommunity Advisor
Community Advisor
November 25, 2019

MCE Questions/Topics

  • November 25, 2019
  • 3 replies
  • 15579 views

Hi All,

I am sharing the topics which can be helpful for your MCE preparation:

  1. Engagement dashboard items and Assets type in engagement program
  2. CEO, CRM, Marketing, Sales - Match choices (as per job roles)
  3. Send email and alert
  4. UTM parameters
  5. Communication limits
  6. Spam laws
  7. program performance report
  8. Program progression status
  9. Trigger campaigns
  10. Tokens
  11. website visit reports
  12. What value should you choose to change leads score to 0
  13. Pause or remove a lead from engagement program
  14. A/B testing
  15. How to make the LP URL SEO optimized?
  16. Hidden fields are used for?
  17. Blocked leads reason?
  18. Marketing Suspended?
  19. Program type?
  20. Munchkin code?
  21. Difference between smart list and segmentation
  22. Acquisition program
  23. Diff. between hard bounce and soft bounce
  24. Visibility rule
  25. Adding Custom columns in reports
  26. Progressing profiling
  27. Difference b/w Marketo and ESP

Hope this will be helpful. 

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    3 replies

    cjdst273
    cjdst273
    Level 4
    December 10, 2019

    Thanks, Vinay. I take mine next month. What do you mean by, "CEO, CRM, Marketing, Sales - Match"?

    Vinay_Kumar
    Community Advisor
    Vinay_KumarCommunity AdvisorAuthor
    Community Advisor
    December 10, 2019

    Hi Leanne,

    In this Match type question there will be job role choices against each title and you need to match the right choice.

    For example:

    1. CEO                        a. Lead database

    2. CRM                        b. communication

    3. Marketing                c. overall planning

    4. Sales                       d. Demand generation

    So, the answer for this question will be:

    CEO        - Overall planning

    CRM        - Lead database

    Marketing - Demand generation

    Sales        - Communication

    Hope this helps!

    Thanks,

    Juliet_Crema
    Juliet_Crema
    Level 2
    December 13, 2019

    Hi Vinay,

    Did you recently take the exam? My colleague and I take ours in a few months and I am seeing different topics across different platforms. Can you expand on what was covered on topics #2 and 4? Thank you!

    Vinay_Kumar
    Community Advisor
    Vinay_KumarCommunity AdvisorAuthor
    Community Advisor
    December 13, 2019

    Hi Juleit,

    For the no. 2 topic I have shared an example in above comment. 

    #4 topic covers about UTM parameters: what are UTM parameters, what are the uses, how to implement the UTM parameters etc. 

    Thanks

      Juliet_Crema
      Juliet_Crema
      Level 2
      December 18, 2019

      Thanks Vinay!

        Monika_Nimmaga2
        Monika_Nimmaga2
        Level 2
        January 7, 2020

        Hey Vinay,

        I have a few questions regarding MCE.. can you tell me the right answer please..

        1) when we need to pause sending emails to leads? 

        A) unsubscribed

        B) email invalid

        C) marketing suspended

        D) Email suspended

        2) Metrics of engagement program?(choose all that apply)

        A) Highest over engagement

        B) Engagement over time

        C) pending sends

        D) Engagement score

        E) Exhausted

        Vinay_Kumar
        Community Advisor
        Vinay_KumarCommunity AdvisorAuthor
        Community Advisor
        January 7, 2020

        Hi Monika,

        Here are the answers:

        Ques 1 : C

        Ques 2: I am not sure about the provided options are correct ones. But, for the information regarding the engagement metrics you can check : The Engagement Dashboard - Marketo Docs - Product Documentation. Hope this will help.

        Thanks,

        Vinay

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