Thinking, With AI | Ep. 2: Rethinking B2B GTM in the age of AI
Episode 2 of Thinking, With AI is live, and this one is for anyone navigating the pressure to evolve how their team goes to market.
This episode features Jessica Kao @JessicaKa9, Director of B2B GTM Transformation at Adobe, breaking down how AI is reshaping go-to-market strategy, not just the tactics.
Jessica's take: teams that are actually moving forward aren't the ones with the best tools. They're the ones with permission to experiment, iterate, and learn in the open.
🎧 Listen to Episode 2: https://experienceleague.adobe.com/en/perspectives/thinking-with-ai-the-podcast?video=1
The episode also features questions from two members of the Let's Talk AI Community.
- Kasper Andersen
@kandersen-1 asked whether AI has changed what "good" looks like in B2B marketing, or if teams are just doing the same things faster. - Katja Keesom
@Katja_Keesom asked how companies get their stack ready for AI and avoid powerful tools becoming shelfware.
These are exactly the kinds of questions that make the conversation worth having.❤️
Once you listen, we want to hear from you: is your team experimenting with AI in your go-to-market motion, or does it still feel like you're waiting for permission? And what's one thing you've stopped doing because AI changed the equation?
Whether you're deep in GTM strategy or just starting to connect AI to your marketing workflows, drop your take below. 👇