🎙️ Introducing Thinking, With AI: A New Podcast Built With You

Kaylee Richard 

Toll Brothers 

Marketing Operations Manager

 Question: 

If brands rely heavily on AI to create content, and customers rely on AI to search, summarized and interpret content, how do we prevent a future where everything feels optimized but nothing feels original or human?

Arun Patidar
Tech Architect Manager
Accenture

Question:
As AI increasingly democratizes creative capabilities and levels the technical playing field, what will differentiate brands in the future—craft, originality, human perspective, or something entirely new?

Suraj Kamdi, Technical Architect @Perficient

Que:  I believe the human brain is still more creative than any AI model when it comes to designing graphics, banners, or content. AI often just 'hallucinates' or makes things up, while people are still naturally drawn to real human creativity. In a world like this, how will AI actually change the way we define being creative?

Manjunath DJ

IBM |Technical Architect  

Question ?

Human + AI Collaboration

• Designing Collaboration “What are effective ways to design AI systems that augment human decision‑making rather than replace it, especially in high‑stakes professional contexts?”

• Measuring Impact “How do practitioners measure whether an AI tool is truly improving productivity and decision quality, versus adding friction or cognitive overhead?”

For companies that heavily depend on SEO to take a user from "question" -> "website" where the company can advertise products to the user, is LLM optimization (or GEO) something that will immediately help or hurt their business when AI generally takes the end user from "question" -> "answer" and short-cuts the company's ability to advertise products to the question asker? I understand these companies will need to evolve their marketing model, but short-term could investing in GEO (which let’s AI even better answer questions w/o driving to site) actually be detrimental (or minimally valuable)?

What’s going to be increasingly rare isn’t what we do with AI skills and agents — it's the accumulated credibility and intention we put into AI that lets us make a call and stand 100% behind it. When the cost of creation drops to nearly zero, the bottleneck shifts to the person who knows which thing is worth making, why it matters, and is willing to stake their reputation on their decision. Judgement, trust and depth over volume become original and rare.

Question: Do we put a premium on the accumulated intention humans put into their work as opposed to a very good pattern match that the AI currently offers? Or do we mostly value the time AI gives back to creators and call it a day?
 

Greg Dimeris
4x AEM Champion 
Technical Product Manager

When AI makes everyone a creator, the real differentiator shifts to trust and authenticity. For enterprise brands running GenStudio and AEM at scale, how do you see the governance layer evolving? Specifically, as brands generate thousands of content variants through AI agents, what does Adobe's roadmap look like for ensuring every piece of output is not only on-brand but also legally defensible across global jurisdictions ?
Thanks,
Somen Sarkar
Senior Consultant
Credera

In the current world, personalised content makes a difference because that feels relevant. With AI, finally a 1 on 1 personalisation will be made possible rather than segmenting to target groups or audiences. 

My question is when everything is hyper personalised and that's the standard, what will make brands stand out on the next world.

Chitra Madan - Technical Lead, Whitbread

AI can now produce information, insights, and even strategic recommendations at a speed and scale no human can match. In a world where the ‘first draft’—of anything—is instantly available, what do you think becomes the new differentiator of human thought?

What will separate people who simply use AI from those who can think with AI in a way that’s original and genuinely valuable? And how do you see this new skill shaping careers, leadership, and decision-making going forward?

Narendra Gandhi, Publicis Sapient, Architect.

While AI has empowered everyone to become a creator, it has also expanded access to specialized fields for those who might otherwise have stayed on the sidelines. Although it cannot replace hard-earned expertise, it lowers entry barriers and accelerates learning. The pressing question, then, is whether opportunity can scale as quickly as participation ?