Get hands-on with AI: Agentic Marketing Garage is coming to a city near you

There’s no shortage of places to hear about AI. The Agentic Marketing Garage is where you can actually get hands-on with it. 

This fall, Adobe Experience League is bringing the Agentic Marketing Garage to User Groups in cities around the world. These free, in-person events are designed to make agentic AI more practical, approachable, and applicable to the work you’re already doing. 

Less AI theory. More learning by doing. 

During the 90-minute session, you’ll learn a practical framework for designing agentic workflows: define the outcome, assign roles, write clear instructions, establish evaluation criteria, and design the handoffs between agents. 

Then you’ll put those ideas into practice. In small groups, you’ll work through a real marketing scenario, design an agent team, create the briefs that guide each role, and run or simulate the workflow. You’ll see what works, what breaks, and what you would change. 

No coding or prior experience designing AI agents is required. The goal isn’t to make you an expert in 90 minutes. It’s to give you firsthand experience and a repeatable way to think about how work moves between people and AI, regardless of which AI tools you use. 

Customer-led, practitioner-to-practitioner learning 

The Garage is a customer-led User Group experience, facilitated by trained Adobe customer advocates, so it’s not your traditional Adobe presentation. That means you’ll be learning alongside practitioners who are experimenting with AI in their own work, sharing what they’ve tried, comparing approaches, and talking through the challenges they’re seeing in the real world. 

Early attendees have told us that this hands-on, peer-driven format is what makes the experience stand out.  

“I’ve been to a lot of AI events that promise to be hands-on. This was one of the few that actually delivered.”  

What to expect 

• See agentic AI in action. Explore Adobe’s Agentic Marketing Garage, a working demonstration and learning experience that shows how specialized AI services can collaborate across a workflow. 

• Learn a framework you can reuse. Understand the design decisions behind an agentic workflow and how to apply them to your own work. 

• Design a workflow with your peers. Work in small groups to design and evaluate an agent workflow around a real marketing scenario. 

• Keep learning after the event. Continue exploring the Garage and connect with other  practitioners through Experience League Community. 

Attend a Garage to win a certification voucher  

And if you need further convincing on why you should attend… we could be covering the cost for your next certification exam!  

Two attendees at every eligible Agentic Marketing Garage event will be randomly selected to win a certification voucher. 

*NO PUR. NEC. Enter by 11/30/2026. Must be 18+. For complete details, eligible countries, and prize descriptions see Official Rules. Void where prohibited. Sponsor: Adobe* 

Find a Garage near you 

New Agentic Marketing Garage events are rolling out through local Adobe User Groups, with more locations being added through November.  

🎟️ Find an event in your area and save your spot. 

Don’t see a location near you yet? Join the Agentic Marketing Garage chapter to be notified as new cities go live. 

Interested in bringing the Agentic Marketing Garage to your city? Complete this short Microsoft form to share your interest, and our team will follow up with you to explore bringing the experience to your local community. 

We’ll see you in the Garage. 🏁