Community Ask Me Anything (AMA)

February 28th, 2024 We are happy to welcome Cristinel Anastasoaie, Brent Kostak, and Timothy Furlow for an AMA session about Adobe Target High Performance Recommendations. Our experts:Brent Kostak is a Product Marketing Manager at Adobe. Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission. Cristinel Anastasoaie is a Senior Product Manager for Adobe Target. Cristinel is focused on machine learning personalization in Adobe Target, Analytics for Target integration, and the product user interface. Before his current Adobe role, Cristinel held product management positions on various content management and digital mark

February 28th, 2024 We are happy to welcome Ariel Sultan, Product Marketing Manager, Daniel Wright, Sr Technical Marketing Engineer, Josee Healey, Sr Product Marketing Manager and Rohit Basuri, Sr Product Manager, for an AMA session about Use Case Playbooks - an actionable catalog of industry-specific use case playbooks in Real-Time CDP and Journey Optimizer. Our experts:Ariel Sultan, Josee Healey, Rohit Basuri are from the Product Management and Product Marketing teams at Adobe.   Daniel Wright is a Sr Technical Marketing Engineer at Adobe.  How this AMA works:This thread will open on Wednesday, February 28, for you to start submitting your questions. Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

February 21st, 2024 We are happy to welcome Cynthia Boon and Nichole Vargas of the Customer Success team at Adobe for an AMA session about Project Template & Timeline Best Practices. Our experts:Nichole Vargas & Cynthia Boon are Customer Success Managers at Adobe. How this AMA works:This thread will open on Wednesday, February 21, for you to start submitting your questions. Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

February 8th, 2024 We are happy to welcome Arthur Lacroix, Sr Product Marketing Manager, Madhupriya Gupta, Product Manager and Bruce Swann, Principal Product Marketing Manager for an AMA session about Adobe Campaign Standard: Product Update & Overview. Our experts:Arthur Lacroix is a digital marketing and omni-channel campaign management expert. At Adobe, he is responsible for Adobe Campaign go-to-market strategy, the best-in-class cross-channel orchestration engine. He is focusing on helping enterprise to move to the cloud to improve the performance, automation, agility, security and cost of the application. Expert on data, he is addressing how to use it to orchestrate and deliver meaningful experiences throughout the customer journey. Bruce Swann is a Principal Product Marketing Manager for Adobe Campaign, focused on marketing and product strategy for Adobe Customer Journey Management solutions. He has over 20 years’ experience working with digital marketing disciplines like web

February 7th, 2024 We are happy to welcome Brent Kostak, Product Marketing Manager, Ryan Roberts, Principal Consultant and Drew Burns, Group Product Marketing Manager, for an AMA session about how each Target capability plays a strategic role in executing personalization at scale, the top use cases that customers are configuring AI capabilities to accomplish at scale and how you are in control of machine learning to activate AI-powered Personalization to your specific goals. Our experts:Brent Kostak is a Product Marketing Manager at Adobe. Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission. Drew Burns is a Group

 June 15th, 2023 We are happy to welcome Andy Hess, Delivery Manager - Content Supply Chain and Ewan is a Senior Customer Success Architect for an AMA session about Adobe Workfront Fusion. Our experts:Andy Hess is an experienced professional with a strong history in Retail, Wholesale & Finance. Skilled in Business Administration & Process, Database Administration, Business Intelligence, and Integration Strategy. Focused on helping clients integrate Adobe Workfront into their enterprise technology landscape by setting realistic expectations and developing long-term roadmaps for integrations. Ewan is a Senior Customer Success Architect that works with 100's of Adobe Workfront customers each year.  His 20 years of experience leading IT and Martech teams and software practice ownership provide him with a wealth of knowledge to feed his consultative approach.  In addition to his love of the outdoors and playing music with friends, Ewan has a passion for improving procedures at scale

August 29th, 2023 We are happy to welcome Natalie Mitchell, Group Product Manager & Patrick Muir, Product Manager and Cynthia Boon, Customer Success Manager for an AMA session about Agile features and functionality.   Our experts:Natalie Mitchell and Patrick Muir are from the Product Management teams at Adobe. Cynthia Boon is Customer Success Manager at Adobe. How this AMA works:This thread will open on Tuesday, August 29, for you to start submitting your questions. Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

December 6th, 2023 We are happy to welcome Brent Kostak, Product Marketing Manager, Cristinel Anastasoaie, Senior Product Manager, and Drew Burns, Group Product Marketing Manager, for an AMA session about Adobe Target best practices.  Our experts:Brent Kostak is a Product Marketing Manager at Adobe. Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission. Cristinel Anastasoaie is a Senior Product Manager for Adobe Target. Cristinel is focused on machine learning personalization in Adobe Target, Analytics for Target integration, and the product user interface. Before his current Adobe role, Cristinel held product mana

November 14th, 2023 We’re happy to welcome Brian Au, Analytics and CJA Consultant at Adobe for an AMA session about Navigating the Learning Path of Adobe Customer Journey Analytics. Our guest expert, Brian is a Principal Business Consultant with over 15 years of experience in developing innovative solutions for complex problems. He has a keen eye for detail, and his expertise in designing scalable and efficient systems has led to significant improvements in performance and user experience. Brian is known for his strong communication skills and ability to work effectively in fast-paced, dynamic environments. He has worked on a wide range of projects across various industries, including retail, tech, media, entertainment, and logistics. How this AMA works:This thread will open on Tuesday, November 14, for you to start submitting your questions. Reply to this post with any questions you have for our expert, Brian. He will reply to as many of your questions as possible.  After the AMA is o

October 26th, 2023 We are happy to welcome Cynthia Boon, Leslie Spier, and Nichole Vargas from Adobe Workfront Scale Customer Success team for an AMA session about Communication Methods for Adoption. Our experts:Nichole Vargas & Cynthia Boon are Customer Success Managers at Adobe. How this AMA works:This thread will open on Thursday, October 26, for you to start submitting your questions. Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

August 30th, 2023 We are happy to welcome Siddharth Jain, Principal Product Manager,  Chetan Prasad, Group Product Manager and Nikhil Sharma Software Development Manager for an AMA session about API-triggered messaging in Adobe Journey Optimizer. Our experts:Nikhil Sharma is an Engineering Manager, leading Messaging Channels (API Triggered Campaigns, SMS, Direct Mail, etc.) on Adobe Journey Optimizer. Previously held software engineering positions in Adobe Journey Orchestration, Adobe Campaign, AEM, Adobe Connect, Flash media Server and video products. He is passionate about building large scale customer centric products. Siddharth Jain is a Principal Product Manager in our AJO product team leading API Triggered Campaigns along with the message delivery runtime of Adobe Journey Optimizer. He was previously PM for Adobe Target focused on optimization, experimentation, visual editing, and integrations with AEM. Siddharth has worked on multiple Adobe product such as Adobe Social, Adobe Ex

August 30th, 2023 We are happy to welcome John Magnusson, Customer Success Manager and John Mosbaugh, Customer Success Architect for an AMA session about Strategize for maximum ROI impact with Peak Season Readiness. Our experts:John Magnusson is currently a Customer Success Manager with the Data and Integration team. John has been with Adobe for over 10 years and has been working with Analytics and Target to support Adobe customers across industry verticals. John Mosbaugh is a Principal Technical Consultant for the Adobe Experience Cloud with more than fifteen years experience working with Adobe Target and Recommendations. He has helped a wide range of clients in the retail, entertainment, and healthcare verticals implement and integrate Target in ways that maximize ROI. John is currently on the Information Architecture team assisting clients with DX solution integrations. How this AMA works:This thread will open on Wednesday, August 30, for you to start submitting your questions. Repl

August 3rd, 2023 We are happy to welcome Ayush Gupta, Senior Product Manager, Madhupriya Gupta, Product Manager and Bruce Swann, Principal Product Marketing Manager for an AMA session about Adobe Campaign Standard - Product Update & Overview of Transition Opportunities. Our experts:Ayush Gupta is a seasoned Product Manager with vast experience in CRM domain. He has overall 14+ years of experience in technology domain and 8+ years in B2B space. He is part of Adobe Campaign Product Management evangelizing Adobe’s campaign product. Bruce Swann is a Principal Product Marketing Manager for Adobe Campaign, focused on marketing and product strategy for Adobe Customer Journey Management solutions. He has over 20 years’ experience working with digital marketing disciplines like web analytics, social media, mobile marketing and email marketing, as well as marketing and CRM technologies, including marketing automation, predictive analytics and marketing resource management. Madhupriya is resp

July 31st, 2023 We are happy to welcome Cynthia Boon, Nichole Vargas, and Leslie Spier from Adobe Workfront Scale Customer Success team for an AMA session about Custom Forms. Our experts:Cynthia Boon is a Business Process Professional dedicated to process improvement, building efficiencies, and implementing innovations to help organizations achieve strategic goals. With 20 years of project support and implementation, she has had the opportunity to serve as a technical writer, training facilitator, instructional designer, performance consultant, project manager, product owner, and systems administrator. Leslie Spier is a dedicated customer advocate, with years of experience leading organizational change and driving marketing tech stack transitions over 10 years as a marketing project manager in both external agency and in-house agency environments. At Adobe, she has continued to be a trailblazer, piloting the first Workfront Customer Success Mid-Tier program before moving to the Scale C

July 18th, 2023 We are happy to welcome Adobe Analytics Champions Mandy George, Shari Deutsch, Jennifer Dungan, and Jeff Bloomer for an AMA session about Adobe Analytics new features, and power use along with Adobe Summit 2023. Our experts:Mandy George, Shari Deutsch, Jennifer Dungan, and Jeff Bloomer are Analytics Community experts. How this AMA works:This thread will open on Tuesday, July 18, for you to start submitting your questions. Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

June 22nd, 2023 We are happy to welcome Robert Calangiu, Senior Product Manager, Erik Wiener, Director Platform Engineering, Daniel Cristian Popescu, Senior Software Engineer and Alan Kirkham, Solution Consultant, for an AMA session about the future of web channel, content experimentation and building personalised mobile moments with Adobe Journey Optimizer. Our experts:Alan Kirkham is a Solution Consultant with over four years’ experience working with Adobe Campaign and digital omnichannel journeys. Alan has enjoyed working closely with large global customers helping them to maximise their use of Adobe products. Before working at Adobe, he acquired over 10 years’ experience working in large organisations as a Solutions Architect and Project Manager. Robert Calangiu is a Senior Product Manager leading web personalization on Adobe Journey Optimizer. He was previously PM for Adobe Target focused on optimization, experimentation, visual editing, and integrations with other products as Ana

June 21st, 2023 We are happy to welcome Ramon Cespedes, Adobe Customer Success Manager and Kevin Jemison, Senior Customer Success Architect for an AMA session about Journey to Driving Growth with Personalization. Our experts:Ramon started his career at Adobe in San Francisco and now lives in Orlando. An MBA graduate from Florida International University's Chapman Graduate School of Business. Previously worked at Gartner as a Supply Chain, Leadership Client Manager. Ramon studied International Business at UNF and held various roles within the Transportation & Logistics industry before transitioning into tech. He enjoys basketball, hiking, ping pong, exploring new countries, and salsa dancing. Kevin is a Senior Architect with the Integrated Architecture team. With over 14 years in the industry, he has helped dozens of companies mature their analytics, optimization, and personalization capabilities, refresh their stale implementations, and leverage the full features that Adobe Experie

June 7th, 2023 We are happy to welcome Bill Ozinga, Adobe Senior Technical Account Manager, John Mosbaugh, Adobe Principal Customer Success Architect, Justin Patrick, Adobe Senior Business Consultant, and Eric Thibeault, Adobe Senior Technical Account Manager for an AMA session about Adobe Target Recommendations. Our experts:Bill Ozinga is a Senior Target Field Engineer with over 11 years experience in Target optimization and personalization strategies. As a previous client in the automotive field, he received two Webby Award nominations, beta tested Recommendations Classic, and was on the Customer Advisory Board. Eric is a versatile technical leader combining a breadth of expertise with a deep understanding of business needs to generate leading-edge solutions supporting the corporate mission, while maximizing operational efficiency across organizations. With 15 years experience as a full stack web developer in e-commerce websites for Retail, Financial and Mass Media, and 7 years leadi

April 11th, 2023 We are happy to welcome Cynthia Boon, Nichole Vargas, and Leslie Spier from Adobe Workfront Scale Customer Success team for an AMA session about getting all your post-Adobe SUMMIT 2023 questions answered by Adobe Workfront Scale Customer Success Team. Our experts:Cynthia Boon is a Business Process Professional dedicated to process improvement, building efficiencies, and implementing innovations to help organizations achieve strategic goals. With 20 years of project support and implementation, she has had the opportunity to serve as a technical writer, training facilitator, instructional designer, performance consultant, project manager, product owner, and systems administrator. Leslie Spier is a dedicated customer advocate, with years of experience leading organizational change and driving marketing tech stack transitions over 10 years as a marketing project manager in both external agency and in-house agency environments. At Adobe, she has continued to be a trailblaze

February 27th, 2023 We’re happy to welcome Cynthia Boon, Customer Success Manager at Adobe for an AMA session about Workfront New System Administrator. Our guest expert, Cynthia is a Business Process Professional dedicated to process improvement, building efficiencies and implementing innovations to help organization achieve strategic goals. With 20 years of project support and implementation, she has had the opportunity to serve as technical writer, training facilitator, instructional designer, performance consultant, project manager, product owner and systems administrator. How this AMA works:This thread will open on Monday, February 27, for you to start submitting your questions. Reply to this post with any questions you have for our expert, Cynthia. She will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.