🎉 Summit 2026 Recap: Agentic Workflows in Action (On-demand Recordings Inside)
What a week 🚀
At Summit 2026, we brought agentic workflows to life, showing how teams can plan, discover audiences, create content, orchestrate journeys, deliver experiences, and unlock insights in a fully connected system.
Across sessions and demos, a few themes stood out:
- 🔁 End-to-end orchestration: not point capabilities, but connected workflows across CX
- ⚡ Speed to action: faster decisions, fewer handoffs, less context switching
- 🤝 Agents working together: powering real outcomes across apps and surfaces like Copilot
- 📊 Insight → action loop: continuous optimization built into every step
If you missed a session (or want to revisit your favorites), we’ve compiled all recommended session recordings below 👇
❇️ Central technology powering Adobe agentic workflows
🔧 Agentic Workflows in Planning & Operations
🎯 Agentic Workflows for Audiences
- Audience Agent at Work: A Practitioner’s Guide to Smarter Workflows [S506]
- Agents in Action: Transforming Marketing with Agent-First Workflows [S209]
- Journey Optimizer B2B Edition Roadmap: Intelligent B2B Orchestration [S203]
🧠 Agentic Workflows for Content
- A Path to AI-Native Modernization: Future of Experience in the Agentic Era [S328]
- Agentic DAM Innovations: Automate, Govern, Optimize Content [S322]
🧭 Agentic Workflows for Journeys
- Enter the Era of Agentic Customer Journeys [S522]
- Agents in Action: Transforming Marketing with Agent-First Workflows [S209]
- Journey Optimizer B2B Edition Roadmap: Intelligent B2B Orchestration [S203]
- Future of Marketing Automation: B2B Customer Journeys Vision and Roadmap [S201]
- Sneak Peek: Journey Optimizer Roadmap and Future [S520]
🌐 Agentic Workflows for Experience Management & Delivery
- A Path to AI-Native Modernization: Future of Experience in the Agentic Era [S328]
- Adobe Experience Manager Sites: Transformative Innovations for the Agentic Web [S321]
📊 Agentic Ecosystem
Whether you’re exploring a specific area or looking at the full system, these are the best places to go deeper on how agentic workflows are reshaping customer experience.
💬 Which sessions stood out to you? What are you most excited to try next?
Let’s keep the conversation going 👇