Is Commerce Search the New SEO? How Should Adobe Commerce Merchants Prepare for AI-Driven Product Discovery? | Community
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vijaygolani
vijaygolani
Level 1
June 1, 2026

Is Commerce Search the New SEO? How Should Adobe Commerce Merchants Prepare for AI-Driven Product Discovery?

  • June 1, 2026
  • 2 replies
  • 58 views

With AI-powered discovery and conversational shopping experiences growing rapidly, I’m curious how the Adobe Commerce community is preparing for the next shift in product discovery.

Traditionally, merchants focused on SEO, storefront UX, and merchandising. But with AI-assisted search, conversational commerce, and LLM-driven discovery becoming more relevant, should commerce teams start thinking beyond traditional search optimization?

How are you approaching:
• Product data quality and enrichment
• AI-assisted merchandising and Live Search
• Conversational commerce experiences
• Adobe Commerce + AI readiness for future discovery channels

Are we entering a phase where “Commerce SEO” evolves into “AI discoverability”?

Would love to hear perspectives from merchants, developers, and Adobe Commerce practitioners.

2 replies

abhay5683
abhay5683
Level 2
June 1, 2026

​@vijaygolani  I believe we are moving from traditional SEO to AI discoverability. In the future, success won't be depend only on ranking but also on how well AI systems can understand, recommend, and represent your products.

For any merchant, investing in high quality product data, structured attributes, and API first experiences today will be key to staying visible in this AI powered discovery channels in future

    manthandave
    manthandave
    Level 1
    June 1, 2026

    ​@vijaygolani 

    I believe we're moving beyond optimizing for channels and toward optimizing for discoverability.

     

    Whether discovery happens through search engines, on-site search, AI assistants, marketplaces, or conversational experiences, the common requirement is high-quality, well-structured product data.

     

    From my perspective, AI readiness for Adobe Commerce is not only adopting individual AI features but more about building a commerce foundation that enables products to be understood, surfaced, and recommended across evolving discovery channels.

     

    The merchants that invest in product data enrichment, catalog governance, and intent-driven merchandising today will be best positioned to benefit from the next generation of commerce experiences.

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