What are some examples of Smart Lists for Segmentations, Products and Type?
Hi All,
Does anyone have sample smart lists they could send me that they have built to focus on market segmentation, product interest/products owned and client/prospect?
Here are few examples of smart lists I am trying to build:
List 1: All clients within a certain segment that own a certain product
List 2: All prospects within a certain segment that have interest in a certain product
List 3: All clients within a certain segment that have an active opportunity for a product
List 4: All clients within a certain segment that have no active opportunity for a product
List 4: All prospects within a certain segment that have an active opportunity for a product
Our lists are highly outdated and I find they are not capturing the correct info. Some issues I am running into are leads (vs. contacts) on client accounts are not being pulled in and contacts and leads not on an opportunity are not being pulled in. We have over 20 products and 5 segments, so I am just trying to figure out the cleanest ways to pull this data.
Any uses cases or resources would be much appreciated!
Lauren