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Hank_Hansen
Hank_Hansen
Level 5
November 3, 2015
Question

Survey Integration

  • November 3, 2015
  • 1 reply
  • 2733 views

We have periodic client surveys and we'd like to store survey responses within each client's Marketo record. Has anyone figured out a way to do this without an expensive integration? The integration Survey Monkey recently added will not be an option for us.

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1 reply

Stijn_Heijthuij
Stijn_Heijthuij
Level 6
November 3, 2015

Hi Hank,

Marketo recently deployed the ability to create custom objects. This would, by far, be your best bet to get data from surveys (multiple surveys per lead possible) into the Marketo system.

Any other way just won't scale since Marketo's lead table is built for a 1-to-1 relationship. (1 first name, 1 last name, 1 job title, etc.)

Hank_Hansen
Hank_HansenAuthor
Level 5
November 3, 2015

Thanks Stijn. That makes sense. I still need a survey solution that fills this need without requiring custom development - and that doesn't cost an arm and a leg.

Stijn_Heijthuij
Stijn_Heijthuij
Level 6
November 4, 2015

If you're using Salesforce; did you take a look at the possibilities of storing survey results in Salesforce and then sync'ing that over to MKTO?

Usually integrations with SFDC are a lot cheaper than with MKTO. Also, the API for SFDC is a lot more powerful than MKTO's own API.

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