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Micaela_Wright
Micaela_Wright
Level 2
August 24, 2017
Question

Smart Campaign Alerts

  • August 24, 2017
  • 2 replies
  • 3437 views

I'd like to know if there's a way to set up alerts on smart campaigns if traffic drops below a certain level. We have pretty steady traffic to our smart campaigns and if something dips, I'd like to know to see if something is broken.

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    2 replies

    Darrell_Alfons2
    Darrell_Alfons2
    Level 10
    August 25, 2017

    Hi Micaela,

    Are you referring to the amount of times a smart campaign is triggered?

    You can do something like this if you create a custom scoring field. Each time a smart campaign fires, the count goes up.

    You can then have recurring campaigns that reset the score every month, and listening campaigns at certain checkpoints during the month that will alert you if the score hasn't reached a certain number.

    I could map it out in more detail if this is what you are talking about.

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      August 25, 2017

      Yeah, but the score is going to be at the lead level.

      So if leads aren't entering the SC, you have a Dead Man's Switch problem (= detecting the absence of activity).

      On the other hand, using a Resource Lead can help. (A dummy lead that represents another asset in aggregate.)  You can use a webhook to update a score on the Resource from the related SC. Then run a batch to see the daily score on the Resource.

      R
      rachel2-2
      Level 8
      August 25, 2017

      You could also create & subscribe to a Campaign Activity Report. This won't alert you to unusual behavior, but it's fast to implement and only requires a quick glance when the report hits your inbox.

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