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Samantha_Goldst
Samantha_Goldst
Level 1
October 7, 2016
Question

Invalid Email Addresses

  • October 7, 2016
  • 4 replies
  • 5939 views

I am trying to run a report to view bad emails within our Marketo instance, but I'm finding that an email could be listed as bad, but is not categorized as unsubscribed, invalid, or blacklisted, what other reason could there be for them being in a report?

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4 replies

Ronen-Was-SRpro
Ronen-Was-SRpro
Level 5
October 10, 2016

Hi Samantha,

Other possible reasons for "bad emails":

marketing suspended, email suspended or hard bounced.

Ronen

Ronen Wasserman
Dory_Viscoglio
Dory_Viscoglio
Level 10
October 10, 2016

It really depends what you mean by "bad". Is this an internal designation that you've set up? Bounces would be the main thing I'd think of, but you'll want to dig in a little more and see what is marking them as bad.

Devraj_Grewal
Devraj_Grewal
Level 10
October 10, 2016

Samantha,

I would run a smart list of bounced email addresses with the additional filters of "Email Suspended Cause" and "Email Invalid Cause" not contains "spam".

Sometimes an email marked spam will deliver a false positive and show as hard bounced, when indeed the email address is valid.

    Steven_Vanderb3
    Adobe Employee
    Steven_Vanderb3Adobe Employee
    Adobe Employee
    October 11, 2016

    Hi Devraj,

    That is actually not a false positive, it is by design.  There are two categories of Hard Bounce: Category 1 which is for spam blocks and Category 2 which is for invalid email addresses.  You can specify which category you wish to search for in the constraints menu, so for finding only invalid email addresses you would want to specify Category 2.

    A
    Anonymous
    October 13, 2016

    During our account setup, I created a group of smart lists on deliverability and list "health." The lists include:

    • All Hard and Soft Bounces
    • Customer Complaint Received by ISP
    • Hard Bounce Category 1 - Spam
    • Hard Bounce Category 2 - Email Invalid
    • Hard Bounce Category 4 - Technical Issues
    • Soft Bounces

    If you haven't set these up, I'd suggest you do so you have a good foundation to look into the "bad emails" you refer to. Happy to show how these lists were built.

      Kiersti_Esparz1
      Kiersti_Esparz1
      Level 4
      October 13, 2016

      This blog may be helpful as you review different bounce types - How to Manage Your Marketo Database for Deliverability

      Thank you,

      Kiersti

      Kiersti Esparza
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