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Pierre-5
Level 2
April 8, 2026

Building your Summit schedule

  • April 8, 2026
  • 2 replies
  • 35 views

As I’m starting to plan my Adobe Summit schedule, I’d love to hear what you’re excited about too — it always helps to see what others are prioritising.


👇 Drop a comment and share 1–3 sessions you’re most excited about and why.

It could be:
- Something super practical you can’t wait to apply
- A big‑picture session you’re curious about
- A topic you’re hoping will spark new ideas or conversations

I’m already bookmarking a few based on my own experience and needs, but I’d love more recommendations! Bonus points if you include who the session might be especially helpful for.
I’ll start in the replies 👇

    2 replies

    pierref27252991
    Adobe Champion
    pierref27252991Adobe Champion
    Adobe Champion
    April 11, 2026

    Here are a few sessions already jumped to the top of my Adobe Summit list 👀

    Really looking forward to:
    #S207 — Sales Qualifier: AI Boosts Marketing Lead Conversion and Much More
    Because anything that helps tighten the gap between marketing and sales has my attention.

    #S204 — AI B2B Real Talk: From Use Case to Realized Value
    Keen for the no-fluff version of AI in B2B — what actually works, what does not, and how to create real value.

    #S907 — Skill Exchange: AI Prioritization Framework and Playbook for Marketo Engage
    This one feels especially up my alley — practical, Marketo-focused, and full of ideas I can hopefully take straight back into the real world.

    Safe to say AI, ops, and practical execution are dominating my shortlist this year.

    What’s on everyone else’s must-see list?

      pierref27252991
      Adobe Champion
      pierref27252991Adobe Champion
      Adobe Champion
      April 11, 2026

      Adobe Summit 2026 feels like a turning point for B2B marketers.

       

      We’ve moved well beyond simple lead management into a world of accounts, buying groups, and far more complex go-to-market motions. That is why this year’s Summit stands out.

       

      What makes it especially exciting is the direction Adobe appears to be taking with Marketo Engage: more AI-native, more operationally useful, and more open to the broader ecosystem. The big themes being talked about, from agent-first experiences to callable agents and MCP, point to a future where marketers can spend less time fighting process and more time driving outcomes.

       

      For marketing operations teams, that could mean smarter execution, cleaner data, stronger governance, and better ways to connect Marketo with the AI tools organisations are already exploring. And just as important, Adobe seems to be putting responsible AI and enterprise trust at the centre of that story.

       

      Summit 2026 may end up being the moment B2B marketing takes a major step forward again. I’m looking forward to seeing what is announced and what it means for the future of MOps.

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