Adobe Campaign Experts on Campaign Standard Product Update & Overview | Adobe Higher Education
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Sukrity_Wadhwa
Community Manager
Community Manager
January 17, 2024

Adobe Campaign Experts on Campaign Standard Product Update & Overview

  • January 17, 2024
  • 11 reacties
  • 6298 Bekeken

February 8th, 2024

 

We are happy to welcome Arthur Lacroix, Sr Product Marketing Manager, Madhupriya Gupta, Product Manager and Bruce Swann, Principal Product Marketing Manager for an AMA session about Adobe Campaign Standard: Product Update & Overview.

 

Our experts:

  • Arthur Lacroix is a digital marketing and omni-channel campaign management expert. At Adobe, he is responsible for Adobe Campaign go-to-market strategy, the best-in-class cross-channel orchestration engine. He is focusing on helping enterprise to move to the cloud to improve the performance, automation, agility, security and cost of the application. Expert on data, he is addressing how to use it to orchestrate and deliver meaningful experiences throughout the customer journey.
  • Bruce Swann is a Principal Product Marketing Manager for Adobe Campaign, focused on marketing and product strategy for Adobe Customer Journey Management solutions. He has over 20 years’ experience working with digital marketing disciplines like web analytics, social media, mobile marketing and email marketing, as well as marketing and CRM technologies, including marketing automation, predictive analytics and marketing resource management.
  • Madhupriya is responsible for product strategy and customer success. She has 10+ years of experience in technology industry and has worked across Product Management, Software Development and Business Development roles in B2B companies. She has extensive experience in building and scaling enterprise products from scratch.

 

How this AMA works:

  • This thread will open on Thursday, February 8, for you to start submitting your questions.
  • Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible. 
  • After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 
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11 reacties

Adobe Employee
February 8, 2024

Hello and welcome! Please let us know your questions about Adobe Campaign Standard, whether it be roadmap, transition, timing, etc. 

ArthurLacroix
Adobe Employee
Adobe Employee
February 8, 2024

Good morning/evening, everyone! What do you hope to learn or gain from today's chat?

mehdib31564143
February 8, 2024

Hi Everyone, anyone has the link to the event? I'm not able to join. Thanks!

February 8, 2024

I was also thinking this but then wasn't sure if actually this isn't a live event but a place to ask questions and have them answered on the page? Perhaps someone from Adobe can confirm? 

Sukrity_Wadhwa
Community Manager
Community Manager
February 8, 2024

Yep that's correct @pipraven.

Sukrity Wadhwa
February 8, 2024

Hi there, I had a question around the Connector between Adobe Campaign Standard and Dynamics 365. Will this be compatible with Adobe Campaign V8 and will it be part of the migration? 

ArthurLacroix
Adobe Employee
Adobe Employee
February 8, 2024
February 8, 2024

Ah wonderful! Will this be handled as part of the transition Adobe side to set this up in Adobe Campaign V8? 

Adobe Employee
February 8, 2024

Good morning - what ACS features are in the AC v8 roadmap? Does Adobe PM have a planned release date for multilingual mkt/transactional emails?

Adobe Employee
February 8, 2024

ACS features such as Dynamic Reporting, Centralized branding, Delivery Alerting, are already being built on Campaigns v8. Feature such as Multilingual support, A/B Testing, Transactional messages are in roadmap. We don't have the release date yet. But would communicate as soon as we are closer to completion.

mehdib31564143
February 8, 2024

I have 2 questions around specific ACS workflow activities such as External API, or the way External Signal works without variables coming from an End activity payload. 
1) I assume those activities will exist in the new v8 UI to allow an automated migration from ACS to v8
2) Once migrated to v8, will those activities be available in the desktop version of v8, or will they be working only in the web UI?

Adobe Employee
February 8, 2024

Almost all activities will be supported in AC- Web UI. The activities supported in Web UI are being prioritized for Marketer Persona first and you would see all in Web UI being GAed on 14th Feb 2024. Next we are going ahead with activities that typically required more technical knowledge and would be supported on AC- Web UI soon.

 

Support for all activities will be available in desktop version of v8.

 

Almost all activities are being supported in v8 and hence all the workflows will be automatically migrated and work as expected in v8.

Adobe Employee
February 8, 2024
Level 2
February 8, 2024

Hello there.

How long will it take, for objects created in the web UI, to be synced with ACC rich client and vice versa?

Adobe Employee
February 8, 2024

Its almost like a near real time sync. You will have to save the object in Web UI or console to be able to use it in a different interface.

Level 2
February 8, 2024

Will the ACS Experience Cloud Triggers still be available in V8 UI too?

Sukrity_Wadhwa
Community Manager
Community Manager
February 8, 2024

Thanks @btswann@Madhupriya & @arthurlacroix  for taking out the time today to answer our queries. This was supremely helpful! 

Sukrity Wadhwa